The Connex Brand core values become Quality, Innovation and Customer Service. From the very beginning, Connex positions Itself as the market leader, setting the pace of GSM development in Romania.
The true strategic challenge is to develop and build a powerful local brand with a strong identity and memorability -- we become the pioneer brand that educates our market to very new technologies.
As the head of Marketing, I decide to empower local talent by creating an in-house advertising team that has creative control over the brand’s impact -- enabling the public to own our brand as a matter of national pride.