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To revolutionize the marketing thinking in Romania |
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To create a local brand that all Romanians immediately recognize as their own, in a country dominated by internationally created brands |
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To create a brand that firmly entrenches Connex as the number one GSM operator in Romania and maintains the number one position through the competitor's launch and subsequent niche brand launches. |
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To make Romanians proud of using Connex services. |
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CONNEX (MobiFon s.a.), Marketing & Sales Vice President, Nov. 1996 - Sept. 1999
