CONNEX (MobiFon s.a.), Marketing & Sales Vice President, Nov. 1996 - Sept. 1999

A brand connected to positive values, in a country where communism has damaged national pride, can ensure the success of a fledging business.
Talent required to create and support aggressive, unique brand marketing programs can be found and developed in post-communist Romania -- in fact in any country around the world.
At Connex, we also gain knowledge about supplier activities that serves us well in future negotiations.
We learn the value of a well positioned brand and how to promote that value.