 |
To find an innovative and unique way to attract younger people (16-24) to the CONNEX brand (at this time, despite holding market leadership in prepaid, CONNEX has only a 30% market share for 16-24 year olds). |
|
To develop a marketing initiative that will increase brand awareness and market share among younger people while, at the same time, supporting and strengthening the CONNEX brand's dynamic, innovative and trustworthy positioning. |
|
To respond to the needs of the new generation of Romanians, who, like their Western counterparts, are now fast-moving, convention-breaking, technology- and communications-oriented people. |
|
To take advantage of a perceived gap in the Romanian market for trendy, branded, high-quality clothing boasting North American styling and quality. |
