CONNEX (MobiFon s.a.), Marketing & Sales Vice President, Nov. 1996 - Sept. 1999
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No matter how strong your Core brand, being successful in certain market segments requires unique and innovative marketing initiatives. And, when those initiatives work in concert with and support the values of the core brand, as in the case of My X Mobilewear, everybody wins. |
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Unique and innovative marketing solutions always involve a degree of risk, which often results in resistance. In its early stages, My X Mobilewear faces a great deal of internal resistance. But through the strong will and marketing savvy of its leaders, MyX ultimately delivers results that prove its value. |
