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CONNEX (MobiFon s.a.), Marketing & Sales Vice President, Nov. 1996 - Sept. 1999
- By being first to market in addressing customer communication needs, Connex is able to successfully position itself as Romania’s innovation leader.
- Connex's dial-up Xnet fast-access internet service is especially useful in reinforcing the brand's image in the market -- helping the brand expand from its initial mobile-only offering and entrenching the image of superior quality in delivery.
- For companies looking to establish themselves as product and service leaders, it is critical to look for opportunities to expand beyond initial offerings. While new products and services may not always deliver immediate payback on their own, they are important in supporting image and cementing the loyalty of core service users.
