In October 1996, the Romanian Government simultaneously awards 2 GSM licenses to Canadian TIW and to competitor France Telecom. Following an intense race to launch first and secure Bucharest and corporate market segments, CONNEX launches mobile service on April 15th, 1997, setting a world record of 135 days as the fastest greenfield launch of a wireless network.
	In the aftermath of its record-breaking launch, Connex asserts its leadership position with its superior brand, customer service and innovation -- setting the pace of GSM development in Romania.
	With no existing GSM specialists in Romania, expatriates from around the globe team up with highly educated Romanians who are enthusiastic, eager for training and brimming with positive attitude. By commercial launch, the company has around 700 committed employees.

As the Vice President of Marketing and Sales, I am responsible for:

	Defining the Marketing vision for the company (pragmatic, entrepreneurial, risk taking, innovative)
	Creating a functional Marketing and Sales structure
	Developing the first Marketing plan -- despite no market segmentation or significant research in place.

Note: the company was established as MobiFon S.A., under the brand name CONNEX. We'll simply refer to Connex at all times.