CONNEX (MobiFon s.a.), Marketing & Sales Vice President, Nov. 1996 - Sept. 1999
Connex firsts:
First operator to launch a GSM network in the country
First company to develop a local brand that becomes a household name in Romania, on par with leading global brands
First to launch a prepaid service with a ready-to-use phone
First company to introduce Customer Relations Service
First to launch Short Message Service (SMS), mobile data and fax service and offering dial-up Internet



Launching the first GSM network in Romania in April 1997, Connex establishes a truly world-class operation, consistently delivering exceptional growth and financial excellence every year.
By building a world-class mobile network as well as a hugely popular local brand, Connex becomes one of Europe's most profitable mobile operators.
With a population of 21.7 million people, Romania is the second largest country in Central and Eastern Europe and one of the fastest-growing mobile markets in the region. Mobile penetration goes from 1% in 1997 to 6.1 % in 1999 as the Compound Annual Growth rate reaches nearly 150% from 1997 to 1999.