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Branded Entertainment proves to be an alternative tool for battling commercial avoidance and building a long-term connection with our customers. |
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Full commitment and support from the company to follow through on initiatives and to assume risks proves to be a must. |
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Branded entertainment category must operate differently than the rest of the company in terms of approval processes, as the entertainment world requires adjustments pertaining to this industry. |
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First try small, inexpensive projects in order to gain experience and learnings and to better understand how the environment works (legal, TV networks, procurement processes, etc) before going into big projects - after all, Oskar belongs to a different industry.
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