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Most companies don't understand the role of their people in developing their brands. They think that branding is the exclusive responsibility of the advertising or marketing departments.
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At Oskar, we understand that every interaction with an employee is a branded interaction. From our very beginning, we recognize that we can build a company where the employees are the heart of the brand, and act as brand advocates who reflect Oskar's friendly, straightforward, clever personality in their own relationships inside and outside the office.
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As the market gets tougher and tighter, we recognize that any competitor can copy our business model, our approach and our price plans, and that we all have the same technology. The unbeatable difference we have at Oskar is our people. Nobody can copy them. We recognize each person at Oskar as a walking touchpoint, who represents the Oskar Brand.
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