Vodafone CZ delivers a best-in-class rebranding
 |
First country in the world to launch Vodafone's new 3D Logo and new brand identity at 360-degree |
|
Achieving 77% dual brand, 57% Vodafone prompted awareness and 65% dual brand favourability in only 7 months |
|
Rebranding over 340 touch points |
|
Launching Vodafone.cz overnight, including over 1000 pages of copy update |
|
Revealing new retail signage and re-merchandised 55 stores overnight |
|
Renaming 75 products and services and 51 internal names in over 100 systems and applications along with all communication |
|
Engaging, educating, and entertaing 2,350 employees on the new brand essence Red, Rock Solid, Restless at Vodafone's First Night Out party |
|
Receiving coverage in over 400 articles on brand launch in the first week of February with 99% positive and neutral coverage |
Achieving 40% spontaneous awareness of Vodafone -- in less than one month -- while quarterly sales targets already surpassed
